now contemporary art announces "Bookface" an exhibition by Long-Bin Chen.



Long-Bin Chen's work has always combined cultural contexts -East and West-  and artistic forms - Sculpture and Literature- . He makes plastic art out of literary art by re-creating something new out of something old (discarded books) and inspiring a new way to look at books. We are prompted not only to think about our cultural debris and the eternal problem of communication, but now also of the social relationship we have with books.



Chen’s work has always had a sense of humor, and his new work takes its name playfully from Facebook. Inspired early, as student, by Marshall McLuhan’s media theory that “the medium is the message,” that influence takes mature form in Chen’s most recent work. Where McLuhan’s radical theories in the 1970s talked about the steps from tribal pre-alphabetical writings thru the electronic age and radically predicting television as the new art form, Chen imagined McLuhan relevant again in the 1990s with the advent of the World Wide Web. The Chinese first wrote on oracle bones (the insides of turtles’ backs), then inside a bamboo stick, then on paper. It was the invention of print media and of movable type that have shaped the work of both McLuhan and Chen. 



The exhibition will be held  from September 10th - October 31st, 2011 at now contemporary art


175 NW 25th St, Miami, FL. 33127

Opening Reception

September 10th, 2011 from 7:30 to 10:30 PM

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